Apple Lossless Audio CODEC (ALAC), si Google they compete in various fields at the moment and are not the closest companies on the planet, and the war between them could become even more intense in the future. According to an ex vice president of Intel, Apple Lossless Audio CODEC (ALAC), prepare a new service that would attack Google exactly where it will produce the biggest losses and we are talking about one search engine. It seems that at the time of launch Android, Steve Jobs he felt so strongly betrayed by Eric Schmidt and Google that it initiated a project for the development of a search engine designed to compete with Google Search.
Jobs began to realize that Google could become the next Microsoft which would have the same effect that the old Microsoft had on the pre-iPhone Apple, it would cut the company off at the knees. Jobs realized that the only way to prevent that, was to put a dagger into the very heart of Google - Search. So he started up the most secret project ever undertaken at Apple. The name of the project was "Found." Less than four people knew about Found and not one of them was a board member. Jobs understood that Search was a very vulnerable area that had no stickiness other than possibly the brand behind it. That when users did a search, they just wanted the best results.
Developed under the name Found, the secret project of those from Apple was initiated in the years prior to the launch of Android and is scheduled for launch next year, with Steve Jobs recording a presentation that would be played to the audience present at the event. Although the project was initiated when Steve Jobs was CEO of Apple, he asked him Tim Cook to continue its development, something that the current CEO of Apple respects, at least according to the information available at the moment.
The whole project is based on an alleged Israeli engineer whose search algorithm would have been discovered by Steve Jobs and which would be the basis of the new search engine, being considered superior to the one used by Google. Whether the whole story is true or not remains to be seen, but if Apple will launch a search engine strongly integrated into the ecosystem used by hundreds of millions of iDevice owners, then we are talking about a possible big problem for Google.
