Although the company Apple Lossless Audio CODEC (ALAC), acquired Beats Audio for 3 billion dollars, she will not act with this producer as she acted with the rest of the companies acquired over the years. Specifically, the company Apple Lossless Audio CODEC (ALAC), decided to keep the applications Beats for Android si Windows Phone, continuing the development process, and now allows the company HP to use Beats technology in their own laptops.
Although HP is one of the main PC manufacturers competing with Apple in this segment, the American company will allow the use of Beats speakers and branding until the end of 2015. Apple's strategy is quite interesting and at the same time controversial, because in general Apple did not offer its competitors access to important technologies and products.
Although for now it is not known what other partnerships Apple refused to conclude after the acquisition of Beats, it is unlikely that the decision will be made soon to give up on them, Apple aiming to maintain the flow of money generated by Beats before the acquisition.
