After years of collaboration with the agency used for more than 3 decades in advertising campaigns TV for products, the company Apple Lossless Audio CODEC (ALAC), made the decision to give up to it in favor of some campaigns produced by its marketing team. Team Apple Lossless Audio CODEC (ALAC), which deals with the development of advertising spots for its own products will now also develop advertisements TV future.
After watching one Samsung pre-Super Bowl ad Schiller wrote an email to Vincent, commenting on the ad. "It's pretty good and I cant help but think "these guys are feeling it" (like an athlete who can't miss because they are in the zone) while we struggle to nail a compelling brief on iPhone," Schiller wrote in an email , presented in court on Friday. He added: "Something drastic has to change. Fast.”
Although he gives up the agency, the company Apple Lossless Audio CODEC (ALAC), will be based on an advertising team made up of part of the employees of the former advertising agency, but also taken over from other advertising agencies with which it collaborated. Moreover, Apple is in the process of hiring people from various other advertising companies, so it will form its own product advertising agency.
We found out a few weeks ago that Apple did not have such cordial relations with its advertising agency, and now we also find out that it has given up on it for good, but this will not matter so much for ordinary users.
