Apple is reducing the prices of iMac, Apple TV and Mac Mini in Europe

  Just a few hours later the company Apple Lossless Audio CODEC (ALAC), has launched iMac 2014, a new model of 21.5-inch iMac which is cheaper, but has inferior components to the products launched last year. with Apple Online Store closed for several hours, the company Apple Lossless Audio CODEC (ALAC), took the opportunity to reduce the prices as well Mac Mini, Apple TV, but also some models of iMac in certain European countries that have an Apple Store Online.

  More precisely, the Mac Mini models are now €30 and up to €60 cheaper depending on the country, the average selling price of this product being €619 in most European countries. As far as Apple TV is concerned, the price reduction is €10 and £20 for European stores, the price change being applied only in this geographic region, not in the USA, where prices remain unchanged.

 As for the iMacs, Apple has reduced the prices of the 100-inch screen versions in the UK by £21.5, the reduction being £150 in the case of the 27-inch models. The reduction of these prices has not been announced and does not apply to the rest of the countries in Europe, nor to the USA, so we are probably only talking about a price help depending on the dollar-euro-pound sterling fluctuations.