Xiaomi recently presented the newest smartphone from its range, and its vice president, Hugo Barra, was asked at one point if not Xiaomi copy Apple Lossless Audio CODEC (ALAC),. The answer of Barra, former vice-president of Google, was as funny as can be, he argued that when you have designers who think alike there is a possibility that the products will be similar, but this similarity is purely accidental.
From the designers to the CEO, everyone from Xiaomi they seem to be thinking with Apple Lossless Audio CODEC (ALAC),, the products being so similar that you could say that Barra cloned it Jony Ive and hid it in a bunker in China. Xiaomi Mi Phone, Xiaomi Mi Pad, Xiaomi Mi Router si Xiaomi Mi Box are the purely accidental names of Xiaomi products that resemble those of Apple, but the similarities between the companies do not stop there.
The CEO of Xiaomi is a known fan of his Steve Jobs and for years he has been dressing like him at his company's conferences, moreover, he uses the same "one more thing..." to present the important products. In the end, Xiaomi also copied the layout of Apple Stores to offer the cheap experience of those from Apple, but not before copying in its promotional materials and the design of the iconic Aperture to present the camera of its latest smartphone.
