Apple publishes two new advertising spots in the Your Verse campaign for iPad Air

  During this evening the company Apple Lossless Audio CODEC (ALAC), published two new stories in the advertising campaign Your Verse dedicated to promoting the way in which iPad Air is used successfully in various locations around the globe. The first of them has China and the band in the center Yaoband which shows how she uses an iPad tablet when traveling around the country. Those from Yaoband they use the tablet to have fun, to record songs, to record live performances and much, much more, all using only applications of App Store.

Inspired by the pulse of life in modern China, they started by capturing audio samples with iPad and turning them into progressive beats. Once they have a solid beat, Peter and Luke Wang jam iPad to iPad infree-form sessions. Peter uses the Music Studio app to lay down the melody and try different instrumentations, which can in turn influence Luke Wang's sound. With a tight demo in hand, they bring in the other band members to contribute their parts, balancing electronica with traditional rock guitar, bass, and drums.

  The second story has him in the center Jason hall, the co-founder of a communication called Slow Roll, with the role of organizing cycling events aimed at helping the residents of the city of Detroit to discover the location in a completely new way. Using various applications for iPad tablets, Hall manages to organize weekly events, interact with users who are present in the community, and much more, all without ever working using a PC.

A lot of planning goes into each weekly ride. So Hall uses Penultimate to jot down ideas and sketch out routes to share with his team. "I like the ability to write stuff down on the screen — to communicate to my corkers and point out trouble spots," he says. And once the Slow Roll ride is under way, Hall and his squad keep in contact using the Zello Walkie Talkie app on iPhone... Hall's community-building message has caught the attention of local schools, where his talks have been a big hit with the students . To capture their interest, Hall uses Prezi on iPad to show off slides and photos wirelessly.

  Both stories, together with two themed videos, can be viewed on the special Your Verse page available on the Apple website.