For launch iPhone 6 si 6 iPhone Plus the Apple company concluded a partnership with U2 to distribute the new Songs of Innocence album for free to all owners of Apple ID-hate. According to those in Cupertino over 33 million people have accessed this album so far, Apple paying 100 million dollars to initiate the partnership, but it is not limited only to offering free music through the company's services Apple Lossless Audio CODEC (ALAC),.
According an articlel published by the famous American magazine TIME, Apple and U2 are also collaborating on the creation of a new type of digital format for the distribution of music on the Internet. Unfortunately, additional details about this project are not known, but it has the role of substantially increasing digital music sales for Apple's international stores, but it remains to be seen how long it will take until the project is completed.
