For the second consecutive year the company Apple Lossless Audio CODEC (ALAC), keep the first position in the top of the most valuable brands on the globe, surpassing some of the most important competing companies around the globe. Last year Apple Lossless Audio CODEC (ALAC), was for the first time ranked first in the list of the most valuable brands in the world, surpassing Coca-Cola, but this year she is in front of those from Google, at a fairly large distance, the two companies being far ahead of the rest of those present in the top.
Brand of the Apple company was evaluated to 118,863 billion dollars, 21% more than the 98,3 billion dollars established last year, those from Google having a close growth. Coca-Cola on the other hand, it is in the third position with an assessment that is 25 billion less than the one made for the Apple company, its abrand value increasing by only 3% in the last year, a similar increase being recorded in the case of the company Microsoft.
In today's top there are not only American companies, Samsung, BMW, Mercedes-Benz or Toyota are also present.
