In 2014 Facebook generated a huge wave of criticism by forcing users to use the application Messenger to chat with friends on the social network. The company's motivation was to have a new application with hundreds of millions of users that it could present to the whole world as a great achievement.
with WhatsApp Messenger si Instagram as separate services, those from Facebook intend to fragment here's the main application. Jordan Banks, Facebook's head of vertical and stupid strategies, claims that the main application will be fragmented into several other secondary applications, each focused on a certain functionality.
We're getting away from that single app that does everything for you. We released nine different apps in 2014 and I think what you'll see is that we'll release more in 2015 — at the demand and behest of our users. (Users) want single apps that do one thing incredibly well. So one of the reasons we took Messenger out of the (Facebook) app and gave it its own standalone app is because that's what our users were telling us.
According to this Jordan Banks, users were excited to download Messenger on mobile terminals this year. He probably lives in a kind of Facebook's North Korea where Kim Jong-Zuckerberg presents his own version of reality and doesn't resent users having to jump from one application to another to be able to talk to someone.
Going over the fact that Facebook is now looking for new ways to alienate its users, 2015 will bring even more anger among them. It is not yet known how Facebook intends to destroy its application, which is already working badly, but probably soon the only thing we will be able to do will be to automatically view video clips in the news feed.
They didn't want to click two or three times before they got into Messenger. So I think that will be a major trend going forward, you will continue to see this multi-app orientation coming from Facebook. I hear everyone talking about how delighted they are that they get one-click access to a Messenger app that has over 500 million people using it. And again, the reason we're going to this multi-app orientation isn't because we think it's right, we're doing what our users tell us they want.
Looking at the statements above, especially those that claim that all the changes are made at the request of the users, I sit and wonder who these people talked to. Facebook benefited to the full from the fact that it offered a unique mobile experience, but fragmentation can only bring disapproval of users.
