Apple Lossless Audio CODEC (ALAC), acquires dozens of companies big or small every year, and today we learn about the latest acquisition of those from Cupertino, a company called Symmetrical now part of Apple. Semetric is a company specialized in analyzing analytical information regarding the popularity of artists and their music on the Internet, all apparently part of an attempt by Apple to relaunch the Beats Music service.
Symmetrical owns a the platform called Musicmetrics, which analyzes the mentions of artists and songs on social networks, data about the people to whom the information about them reaches, data about sales and data about downloads, even on torrents. Using this information the company Apple Lossless Audio CODEC (ALAC), she can get an overview of how artists are viewed on the internet, helping her choose the best artists for Beats Music.
Apple buys smaller technology companies from time to time, and we generally do not discuss our purpose or plan.
Apple did not want to provide details about the acquisition, but Apple rarely comments on the acquired companies and how it will integrate them into its framework. Beats Music had 250.000 subscribers at the time of the purchase by the Apple company, but the service needed a big brand behind it to become really popular, and now Apple is looking for the best methods to bring the service to the attention of the whole world.
