A few weeks ago I told you that Apple Lossless Audio CODEC (ALAC), intends to initiate a trade-in program for terminals Android, BlackBerry or Windows Phone with the idea of increasing iPhone sales by attracting the owners of this type of terminal, they now having the opportunity to bring an old smartphone to the American company to sell it in exchange for a voucher. These vouchers can be used to buy new iPhone terminals with a possible difference offered by the customer, but in most cases this will probably not be necessary if the switch to iPhone it is done with the renewal of an existing mobile phone subscription.
Only certain terminals Android, BlackBerry or Windows Phone can be taken at Apple Stores for the trade-in program and in exchange they will be offered vouchers that can only be used for the purchase of terminals iPhone 5C, iPhone 6 or 6 iPhone Plus, but no other product from Apple's offer. At the moment only Apple Stores in the USA, France, Great Britain and Italy have this program active, but China will be part of the list starting next week and of course a multitude of other countries will be integrated into it in the future not very far.
By initiating this program, the Apple company hopes to seriously increase the sales of iPhone terminals available in its own offer and will certainly find enough owners of the previously mentioned terminals to convince them to participate in its program.
