Apple Lossless Audio CODEC (ALAC), is preparing to deliver to several million customers the first Apple Watches pre-ordered by them through its online store, effectively entering the smartwatch market, and in line with its expansion, it has begun to eliminate references to competing products for which dedicated applications are developed for its iDevices.
In this idea, the company Apple Lossless Audio CODEC (ALAC), It started to refuse applications that are compatible with the Pebble smartwatch, one of the most popular smart watches currently available on the market, the developer of an application for this product complaining on the forums Pebble the fact that Apple no longer allows publishing in App Store of applications whose description contains details about the support offered for competing products Apple Watch.
Although you might think that with the launch of the Apple Watch, the Apple company begins to impose new rules for application developers, but in fact restrictions of this kind have existed for years, the American company refusing to publish applications in the description of which the smartphone was directly mentioned -s or competing tablets, so we are only talking about an extension of the range of action of these restrictions.
We noticed that your app or its metadata contains irrelevant platform information in the app. Providing future platform compatibility plans, or other platform references, is not appropriate for the App Store. Specifically, your app and app description declare support for the Pebble Smartwatch. Please remove any instances of this information from your app and its marketing materials, including the Application Description, What's New info, Previews and screenshots.
Considering that Apple fiercely protects its products and does not want to promote competing ones in its physical or online stores, all those who had applications for Pebble, or other smartwatches, will have great problems in updating them and maintaining the descriptions offered until now, and here we can also include the manufacturer of the smartwatch, which has an application available in the App Store.
Considering that Apple does this every time it expands its product lines, it was expected that the Pebble would be one of the smartwatches affected in this way and there will surely be others in the near future that will have a similar treatment.
