Apple Watch - explanation of insufficient stocks

Apple Watch Taptic Engine

The launch of the Apple Watch it was a failure in the sense that the company Apple Lossless Audio CODEC (ALAC), he promised that he would have the watch in Apple Stores in 9 countries on April 24 for purchase, but in the end he only sold it online and only with pre-order. This was the first time Apple Lossless Audio CODEC (ALAC), canceled a physical launch of a product, and despite the fact that there was no clear explanation from Cupertino regarding the problem, an American publication offers it to us.

According to those from the Wall Street Journal, the extremely limited number of Apple Watches available to users is based on production problems of the new one Taptic Engine developed by Apple Lossless Audio CODEC (ALAC),. It seems that after the initiation of mass production in February, it was discovered that a large number of Taptic Engine modules produced by AAC Technologies Holdings were breaking down just a few days after use.

A key component of the Apple Watch made by one of two suppliers was found to be defective, prompting Apple Inc. to limit the availability of the highly anticipated new product, according to people familiar with the matter. The part involved is the so-called taptic engine, designed by Apple to produce the sensation of being tapped on the wrist. After mass production began in February, reliability testing revealed that some taptic engines supplied by AAC Technologies Holdings Inc., of Shenzhen, China, started to break down...

This Taptic Engine generates vibrations using a vibrating motor to provide various sensations when the user presses the screen or receives a notification, also having a role in the functionality of the sensor for measuring heartbeats. The mechanism is based on a motor that moves a piece of metal back and forth to generate these vibrations and it seems that these components would have broken much faster than Apple thought.

Although these problems have left many users without one Apple Watch on April 24, the Apple company decided to reduce the production of this component until June, probably to look for new partners. Apple is generally looking for partners capable of producing large quantities of components that do not have problems, but this time it seems to have made a wrong choice and is looking for replacements.

Unfortunately, this new search by Apple will keep the Apple Watch away from users for a good period of time, and the lifespan of the current Taptic Engine modules in the watches already sold is also under discussion.