iPhone 6 was the main growth engine for Apple Lossless Audio CODEC (ALAC), in Europe, the Cupertino terminal convincing an impressive number of Android terminal owners to give up their old devices in favor of an Apple product. 32.4% of the new customers of the Apple company are former owners of Android terminals, so a third of the people who bought a new iPhone in Europe left the Google platform for the Apple product.
The data is applicable to the UK, Germany, France, Italy and Spain, the 5 most important markets in Europe, iOS registering a 1.8% increase in market share, while Android registered a 3.1% decrease of the same quota. More precisely, iOS currently has a market share of 22.1% in Europe, so almost a quarter of Europeans use an Apple smartphone every day.
"In the first quarter of 2015, the iPhone 6 and 6 Plus continued to attract consumers across Europe, including users who previously owned an Android smartphone," reported Carolina Milanesi, chief of research at Kantar Worldpanel ComTech. "On average, across Europe's big five countries during the first quarter, 32.4% of Apple's new customers switched to iOS from Android."
Separated from Europe, the Apple company recorded a serious increase in China, where its market share increased from 17.9% in Q1 2014 to 26.1% in Q1 2015, so basically we have an increase of almost 50% for Americans. Quantifying this information, we are talking about a quarter of smartphone sales in Chinese cities, which is a 10.1% increase compared to the same period last year.
In the US, Android reached a market share of 58.1% — a 0.2 percentage point gain over 1Q14." LG had a particularly good first quarter with its share growing to 10.8% from 7.4% a year ago, while Samsung was holding on to second place as it prepared for the launch of its new Galaxy S6 and S6 Edge in April," Milanesi said.
Moving now to the US, Android had a modest increase in market share, of 0.2%, still holding an impressive 58.1% share, the rest being mostly attributed to Apple. 18% of all iPhones sold in the US were iPhone 6 and iPhone 6 Plus, while 64% of Americans who have an iPhone have an iPhone 5 or another newer model, the rest being represented by old terminals.
Q1 2015 was a very good fiscal quarter for Apple, and the next ones are expected to be just right.
