Phill Schiller is the senior vice president of the marketing division within the Apple company, and last evening he participated in an interview held in the USA on the topic of WWDC 2015 and the announcements made there. Leaving aside information about Apple products that we already know, Phil Schiller offered some interesting details regarding Apple's thinking regarding its iPhone terminals and not only that.
According to Phil Schiller, Apple still sells iPhone terminals and iPad tablets with 16 GB of storage, considering that the space in iCloud offered for data storage is sufficient for the needs of many users who do not switch to 64 GB models.
Moreover, he discussed the iOS 9 App Thinning system, which allows application developers to create their titles in such a way that they occupy much less space in our terminals, no matter what storage space they have .
Schiller, of course, defended Apple's move by saying that the cloud makes up for the lack of physical storage on the 16GB model. At WWDC this year, Apple announced a handful of features to improve the experience on smaller capacity devices, including reducing the amount of required free space for iOS updates and thinning many apps.
Now moving on to very thin iPhones that have batteries with reduced autonomy, SChiller stated that Apple would have found the perfect balance between the thickness of an iPhone and the battery autonomy offered, users should be satisfied with what they get now.
Moreover, Schiller stated that the use of larger batteries in iPhone terminals would increase not only their thickness, but also their weight, as users would have to spend much more time charging their terminals for use.
Schiller claimed that Apple has struck the perfect balance between battery life and thinness, noting that if you want a larger battery in a device, its "heavier, more costly, and takes longer to charge. We model every thickness, every size, every weight and try to figure out what the tradeoffs are. I think we've made great choices there."
In the end, there was the 12-inch MacBook, or the New MacBook, the main problem with it being the new USB-C port, which does not have enough support at the moment so as not to cause huge headaches for users.
Schiller stated that Apple must take risks to be successful, and if it implemented only minor changes in its products, users would not notice the differences and would not be delighted with the products, Apple being an aggressive and bold company that does everything what he thinks is good for his products.
Schiller defended Apple's decision of only including a single USB-C port on the device, saying that as a company, it has to take risks in order to succeed. "If all we do is an incremental, slight change, where's the excitement? We have to take risks. That's the Apple I want — an Apple that's bold and taking risks and being aggressive."
Practically through some marketing texts Phill Schiller tells us that we must accept what Apple offers us because it believes that these things are better for us, this being exactly the thinking of Steve Jobs when he creates products.
What do you think about Phil Schiller's explanations?
