Apple doubled its iPhone sales in South America in the first three months of 2015 compared to the same period last year, managing to surpass Motorola or Alcatel in the region for the first time.
In the table above you can see what Apple managed to do in South America, the American company reaching a market share of 10.1%, 4.7% higher than in Q1 2014, being close to surpassing LG in sales.
The increase of those from Apple was possible against the background of a decrease in the market shares recorded by Samsung - 8.9%, LG - 3.1% or Motorola - 0.5%, with the same benefiting a multitude of lesser known manufacturers.
Among them are important companies such as SOny or HTC, they failed to register sales higher than 7% in South America in Q1 2015, probably due to the much greater interest in cheap smartphones, with the exception of Apple.
Apple reached 3rd place, for the first time, in the LATAM smartphone market. It had at least one or two models in the top ten bestselling models across all the key markets. Apple achieved 135% YoY growth in volume and 165% growth in value in Q1 2015.
Apple's iPhones have, in some countries, prices exceeding 1000 dollars for the basic models, Brazil being the clearest example of this, but this is not the only country where users have to pay exaggerated prices.
Apple partially solved the problem of the prices of iPhone terminals with the help of Foxconn, which built a factory locally, but only the old terminals benefit from better prices in Brazil, while the newer models are still very expensive.
For Apple, we are talking about a major achievement in a region of the globe where wages are very low and purchasing power is equally low, but it remains to be seen if it will manage to sustain its growth in the future.
