The most important Samsung conferences in recent years began with the entrance of the man who leads the mobile division of the Korean company, Jong-Kyun Shin, he being convinced that he is the right man to announce the launch of the new products.
The problem with Jong-Kyun Shin it is the English language, or better said the inability to pronounce correctly including the words that are the basis of the product names, so that every start of a Samsung conference is based on a struggle to understand what he is saying.
In recent years, I amused myself greatly with Jong-Kyun Shin's stubbornness to say various words in English in front of hundreds of thousands of people without being able to be understood, and this was noted by many who they asked why he still insists on tormenting the audience of Samsung events.
It is true that since about 2 conferences his role has been very limited because the world simply does not understand more than half of the words "spoken" by him, but the reality is that his presence in the conferences should be reduced to a Hello, Enjoy the show si Thank You.
https://www.youtube.com/watch?v=LmhUwJOw-rc
Apple showed the whole world how important conferences are for the presentation of products, it managed to make a show out of many of them, to captivate the attention of the audience, but those from Samsung have not yet managed to copy this, probably because they are proud to Jong-Kyun Shin, it matters more than the message to be sent by the company.
Someone needs to tell Jong-Kyun Shin that important messages must be delivered by people who know English and regardless of his position in the company, he only manages to make himself laugh trying to speak English, but maybe in the end he will understand this.
Until then, I will leave you in the company of the language speaker English Jong-Kyun Shin.
