Apple TV 4 news are enough to amaze many of the company's fans Apple Lossless Audio CODEC (ALAC),, but one of the main new functions that Apple intended to offer is a online TV subscription for your device.
Apple has been negotiating for many months with various US media trusts to launch its subscription Online TV which he would like to sell at the price of 40 dollars in the country, but his partners consider that this price is much too low for what they offer to the general public.
If in Romania the cheapest TV subscription online costs 5 euros, in the USA the big media trusts believe that they must be sold for more than 40 dollars, and this is not what the Apple company wants to build a base of millions or tens of millions of subscribers.
At the moment, Apple TV is a product placed in the 4th place in the list of favorite set top boxes of Americans and unfortunately it does not allow the Apple company to "force the hand" of its competitors to get what it wants, but Apple TV 4 could completely change the situation.
There's still a big gap between the price media companies want for their TV channels and the roughly $40 a month Apple wants to charge consumers. Something has to give.
Daca Apple TV 4 with its great new features will generate big sales for Apple and increase the market share of the product, substantially increasing the user base, then the negotiations between Apple and the content producers will have a completely different direction.
Apple has always used its ecosystem of hundreds of millions of iDevice owners to get what it wants in internet services, but in the case of Apple TV, it still has a lot to build before it can be used of its user base to get what it wants.
Apple TV 4 will be presented on September 9 by Apple and I am waiting for you then to discuss everything that the American company will announce.
