Google is interested in developing its own chips for processors, RAM and other internal components, this strategy being practiced by the Apple company since 2010 with the launch of the iPhone 4.
Google it takes part of Apple's tactics that make iDevices so powerful and stable, the company from Mountain View wanting to offer something more consistent for the terminals Android based on the expertise of his engineers and those of the former company Motorola I can offer it.
Apple Lossless Audio CODEC (ALAC), develops AX series chips for iPhone, iPad and iPod Touch, these contain components developed by engineers Apple Lossless Audio CODEC (ALAC), based on technologies licensed from other companies, partners such as Samsung or TSMC making these chips for Apple.
To be able to copy the strategy of Apple, the company Google he should find a partner like Qualcomm to be able to produce the chips, because Samsung and TSMC could have big problems in supporting both Apple and Google production.
Google recently talked with some microchip makers about developing chips based on Google's own preferred designs, part of a push by the company to bring more uniformity to the fragmented universe of Android phones. That, Google hopes, would make its Android mobile operating system more competitive with Apple's phones at the high end of the market and solve other major problems.
Many American analysts have recommended smartphone companies to adopt a strategy similar to Apple in terms of chip production, and until now only those from Samsung have had the opportunity to develop their own chips with processor and RAM.
Now Google seems determined to go down this road since Android terminals offer such a varied and generally not very good experience, but it remains to be seen how many will want to use the technologies of those from Mountain View, as they may initially end up in Nexus terminals.
