Apple Watch it is out of the question the king of smartwatches at the moment, the smart watch of those from Cupertino is recording sales of 11.6 million units in 2015 according to those from IDC, this being an estimate of the agency because Apple has not published sales figures.
Apple Watch was launched in April 2015 by the Apple company and the sales recorded in the first 8 months of availability are impressive, the American company selling more than 1 million units every month the product was available on the market.
Although the Apple Watch is the king of smartwatches, if we look at the entire category a w-'s, well the watch from Apple hasn't passed Fitbit in sales, still, in Q4 2015 he was placed in the second position, while for the whole year 2015 he was placed in the third position.
Those from Xiaomi in 2015 they sold 400.000 more wearables by the Apple company, so if the Apple Watch had been launched in January, it would have been placed second after Fibit and not at a 50% difference in terms of general sales.
Apple grew its Watch distribution, enjoyed holiday promotions, and drove the company's overall 'Other Products' revenue during 4Q15. However, volumes for the quarter grew only slightly from the previous quarter and total revenues have yet to counterbalance the slowing growth and declines from the company's other product categories. Expectations are higher for the next-generation Watch that can leverage the company's platforms (HealthKit, ResearchKit, WatchKit, and watchOS 2) and connectivity capabilities.
In the whole year 2015, 78.1 million wearables were sold, according to IDC, and the Apple Watch represented a seventh of the total sales, those from Samsung having sales almost 4 times lower than Apple, being beaten even by Garmin.
Apple Watch it proved to be a real success, I confirm to the agencies that monitor the sales of wearables, but the Apple company avoids announcing exact figures for the time being, but it would have something to brag about based on what has been estimated so far.
