Steve Jobs he was a stubborn man, so stubborn that in order for some products to reach users, a very long period of time was needed and the involvement of a very large number of important people for the company Apple Lossless Audio CODEC (ALAC), or even the former CEO of Cupertino.
The launch of the iPod was a revolution in the field of mp3 players, but for 2 and a half years the product could only be synchronized with a Mac and iTunes to transfer music to or from it, this limitation seriously affecting sales of the product worldwide.
Steve Jobs didn't want a version of iTunes for Windows to be released and wanted the iPod to convince people to buy Macs, but of course that didn't happen, so he had to listen to his employees to brings iTunes to PCs.
Phil Schiller, the current vice president of the marketing division within Apple, was the one who spent 2 and a half years trying to convince Steve Jobs to approve the launch of iTunes for Windows, but everything was based on a decision by which Jobs tried to avoid making the decision alone.
Every Mac owner bought [an iPod]. But there weren't many Mac owners! Then, flatline. This is where the arm-wrestling happened with Steve. I had a team making it compatible with the PC and Steve's like, "OVER MY DEAD BODY! Never! We need to sell Macs! This is going to be why people buy Macs!” I said, “Steve, the iPod is $399. But really it's not. Because you have to buy a Mac!” We had to give people a taste.
More precisely, Steve Jobs said that Windows would only reach PCs if Walt Mossberg, a journalist very much in favor of the former CEO of Apple, would test the program and say that it was good enough to reach users, which in the end would and happened.
This story was repeated in 2007 after the launch of the first iPhone model and Jobs' stubbornness to approve the launch of an App Store for applications, and so you see how difficult it was to convince Steve Jobs to approve the launch of products that improve everything the company offers Apple.
