Intel changes its processor launch strategy, affecting Mac launches

Company Intel recently made a very important announcement that calls into question the retention of the strategy Apple Lossless Audio CODEC (ALAC), to update Macs annually with improved hardware, its partner company completely changing the way it manufactures processors for PCs around the world.

Until now, those from Intel were working on the basis of a so-called strategy tick-tock, this based on alternating the reduction of chop sizes in the manufacturing process with the development of new architectures for processors sold worldwide.

This strategy has been used for 1 decade and Intel has substantially reduced the size of the processors used in computers, at the moment the company uses 14nm and 10nm manufacturing processes compared to the 65nm used 10 years ago.

Considering that the reduction of chip sizes is no longer possible with low costs, those from Intel have announced a change of strategy regarding the launch of processors, the announcement coming together with the launch of the processor line Kaby Lake.

As part of our R&D efforts, we plan to introduce a new Intel Core microarchitecture for desktops, notebooks (including Ultrabook devices and 2 in 1 systems), and Intel Xeon processors on a regular cadence. We expect to lengthen the amount of time we will use our 14nm and our next-generation 10nm process technologies, further optimizing our products and process technologies while meeting the annual market cadence for product introductions.

Intel has introduced a new microarchitecture for PC processors, and starting this year it will no longer reduce chip sizes, but will only optimize the manufacturing process and the performance of existing products in order to maintain the annual cycle of product launches.

Considering that Apple bases its Mac launch strategy on the tick-tock process of those from Intel, the change in strategy could question the plans of those from Cupertino because they will now have to bring new improvements for products separately from changing processors.

intel tick tock

If until now in the launches of new Macs great emphasis was placed on new processors with better manufacturing processes, from now on the Apple company will have to implement more important functions or features to make its products attractive.