In 2010, Apple would launch one of its most successful iPhone terminals, but Steve Jobs was thinking how he could produce a car that the world would buy and be as popular as the smartphones that changed the world in which we live.
Although it is unlikely that at that time Apple had a car under development, Steve Jobs was still interested in seeing the prototype of an ultra-light vehicle called the V vehicle, which was very cheap to produce, but operated with fuel and not with electricity.
Learning about the car project that was 40% lighter than a normal car and had a 70% lower production price, Steve Jobs was interested in seeing it, so Bryan Thompson, the car's creator, transported it to in front of the Apple president's house.
Working with designers Tom matano and Anke Bodack, Bryan Thompson had developed a car body made of polypropylene and glass fiber that was 40% lighter than a conventional steel vehicle and would cost 70% less to produce. The creamy white hatchback had unpainted, upgradable body panels and a "space frame"body, a design technique usually reserved for high-end cars like the Ferrari 360 or Audi's line of cars.
The meeting with Steve Jobs lasted only 15 minutes, but during this time the Apple president offered some suggestions on how to modify the dashboard of the car to look more professional, he suggested that the entire piece be made of -one piece.
Separately, Steve Jobs had some other ideas that he shared with the creator of this car, but in the end he was not interested in it so that Apple would invest any amount of money in its development in order to launch it on the market.
Jobs told Thompson to think about emphasizing the plastic rather than disguising it. "Let the material be honest," he said, noting the dashboard, which was made of fiber-wood, a composite of synthetic resin and wood pulp. He suggested it would look better designed as one piece that "evoked a sense of high precision" – an idea Jobs often returned to with Apple's chief design officer Jonathan Ive.
The interesting part is that during the meeting, Steve Jobs' son would have left the house with a prototype of the iPhone 4 that refused to work, the Apple president making sure that none of his interlocutors had the opportunity to see the product before the launch.
During the handshakes, Jobs' son Reed came out to complain an iPhone prototype wasn't working. "Get back in the house," Jobs told him, and then took a long, deep look at the car.
It is known that Steve Jobs was interested in Apple developing a car, but only after his death was a serious plan initiated to develop such a product.
