Although Apple postponed showing the British what Brexit means, the presentation of the new ones MacBook Pro came with an extremely cold shower during the day yesterday. More precisely, the prices of Apple Macs in Great Britain have increased by up to 500 pounds, yes you read that right, due to exchange rate fluctuations, the British being extremely amazed by the changes.
The value of the pound sterling fell extremely much after the positive vote for Brexit, and the British began to feel the effects even from the days before the vote. Apple waited longer to make the price changes, and they seriously shook the purchasing intentions of the British who were looking for a new Mac at the moment.
More precisely, the price of the Mac Pro has increased by 500 pounds over nine, while for the rest of the MacBook Air, Pro or iMac the prices have increased by up to 400 pounds. Basically, at the moment Apple sells the new MacBook Pros in Great Britain with a pound-dollar parity of almost 1:1, even though a pound costs 1 dollar and 22 cents at the moment.
Without too much shame, the Apple company showed the British what independence means and raised their prices enough to appease them with their Brexit. However, things will not stop here, because the value of the lira has been in full decline since the summer and, theoretically, will continue to decline, so local prices will increase significantly.
Even with the 9% tax applied to the American price of the MacBook Pro, the British are paying $150 more for the cheapest model of the MacBook Pro at the moment. Of course, few will complain about the price changes because they don't really have a choice, so Apple will continue to sell a lot of products.
