Apple gives in to video content creators, so it is going to announce a halving of the commission charged for in-app purchases from video streaming applications. Apple's decision is based on the Americans' desire to improve relations with content producers and distributors, which is extremely important.
Currently, Apple charges 30% of the cost of each in-app purchase for video streaming subscriptions sold for its products through applications available in the AppStore. In the near future, Apple will halve the commission to only 15%, but only for subscriptions valid for 1 year, so the most expensive ones.
Services like Netflix or Amazon will have a lot to gain from this change prepared by the Apple company. These partners will collect more money from the subscriptions sold to users, and those from Apple hope to have more to earn on the content distribution side in the future.
Apple has been criticized for years because of its policy regarding the fees charged for in-app purchases, regardless of what types of subscriptions it was. This change will certainly be appreciated by content distributors, but this does not necessarily mean that subscription prices will decrease.
"The iPhone maker intends to reduce the slice of revenue it is paid by subscription video streaming apps from the current 30 percent to 15 percent, according to people familiar with the plans. Other non-video apps see their bill from Apple halved from 30 percent only after a customer has completed a year's subscription. Apple spokesman Tom Neumayr declined to comment."
