In an attempt to offer its customers a serious upgrade for the MacBook line, the Apple company made some very interesting tests with the laptop prototypes. To begin with, we are talking about the MacBook Pro, the Apple company testing a model that has a golden color, just like the 12-inch MacBook, but decided that this color is not suitable for such a large product.
Separately, the Apple company also tested larger capacity batteries for the new MacBook Pro, which will have a perfect shape to fit inside the case. Unfortunately in the tests the batteries failed in an essential check, so instead of postponing the launch, the Apple company decided to use an older design for the inside of the case.
This problem forced Apple to move some engineers from the teams that were developing other Macs, with the ultimate goal being the development of the new MacBook Pros on time. Unfortunately, these moves have had the effect of delaying the development of other Macs to be released in the future, so we can expect the new models to reach global markets later.
"In the run-up to the MacBook Pro's planned debut this year, the new battery failed a key test. Rather than delay the launch and risk missing the crucial holiday shopping season, Apple decided to revert to an older design. The change required roping in engineers from other teams to finish the job, meaning work on other Macs languished. The new laptop didn't represent a game-changing leap in battery performance, and a software bug misrepresented hours of power remaining. Apple has since removed the meter from the top right-hand corner of the screen."
The new models of the MacBook Pro also came with major design changes, all part of a strategy by Apple to make Macs in a similar way to the one in which it makes the iPhone or iPad. More precisely, laptops will have to be thinner and with fewer ports, this type of design making the products more attractive to customers.
Of course, the processing power decreases, but for Apple, money matters, not to satisfy a narrow segment of customers who also want good performance. In this idea, the first prototypes of the 12-inch MacBook had a Lightning port, like the iDevices, but Apple made the good decision to give it up in favor of a USB-C port, which is infinitely more useful.
"That's part of a broader shift towards making Macs more like iPhones. Apple prioritizes features, like thinness and minimal ports, that sell its iPhones and iPads, which generated about 75 percent of revenue this year. Those are contrary to professional needs, like maximum computing power. Early prototypes of the 12-inch MacBook used the iPhone's Lightning connector, although this was ditched for a more standard USB-C port. There was even a gold MacBook Pro planned, but this was shelved because the color didn't look good on such a large product."
Apple is aware that Macs are no longer in people's attention and weak sales will force the American company to make these products more attractive by design, but without lower prices, sales will remain low.
