Although at the moment the Apple company is very much focused on profit and not necessarily on providing an excellent user experience, in 1998 things were different. Shortly after Steve Jobs became the company's president again, he decided that Apple should focus more on creating good products and less on profit.
He said when this rush by Apple to generate as much profit as possible had the effect of a decrease in the quality of the products created for customers. In this idea, he again emphasized the quality of the products and not the profit, and that's how Apple managed to reach the point where it is at the moment, one of the most profitable companies on the planet.
In the video clip below you can see Steve Jobs talking about something that seems impossible to believe at the moment, but was natural and normal then.
https://www.youtube.com/watch?v=gJKmnKbx-aE
