Instagram Stories has 150 million active users

Instagram Stories is the service launched by the Instagram company for users eager to discover new ways to share videos and pictures. The system proved to be extremely popular from the moment of its launch until now, and now the company Instagram announces that Stories is used by 150 million users monthly.

With such a large number of monthly users, the Instagram company thought it was time to monetize the Instagram Stories system, so it will display ads. We are talking about video ads that will cover the entire screen of the Instagram application when viewing Stories, so users will most likely be annoyed by them.

To begin with, those from Instagram have 30 partners through which the advertisements are displayed, so it is debatable whether they will also appear in Romania from the very beginning. Instagram claims that 70% of people who follow Stories do so with the sound turned on on their own terminals, so running video clips with ads is opportune.

Moreover, 70% of the users of the Stories system also follow various companies from all over the world, so a connection was quickly made. Instagram believes that people want to see ads from these companies, so it will offer them this through the new advertising system that will be available for those companies.

The new ads for Instagram will be available from the next brush for companies and will be visible just as quickly for regular users.

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