Google has the largest search engine on the planet, it is used by several billion people every day to search for all kinds of information they need. Although Google has a very useful and very popular search engine, the company Apple Lossless Audio CODEC (ALAC), doesn't think it's really that necessary for Safari, so Google has to pay for it to be the default search engine.
Google has been paying for several years for Google Search to be the default search engine of the Safari browser, and now we know what the amount would be for the next year. According to some American analysts, those from Google would pay no less than 3 billion dollars to the Apple company to remain Safari's default search engine and continue to record hundreds of millions of visits daily from the iPhone or iPad.
Google pays 3 times more money for this "privilege" compared to what it paid in 2014, and this is because the user base of iDevices has grown substantially during this period. It's hard to say if the iPhone and iPad user base has grown so much during this period, but the Google company is still paying large sums of money to be able to have what it wants in the Safari browser.
Google - the huge amount paid to Apple for Safari
Google annually pays the equivalent of about 5% of Apple's profit, and this is because the maintenance of Safari generates low costs for those at Apple. The amounts of money collected from Google based on positioning in Safari represent, for the most part, profit for the Apple company, so we are only talking about benefits for those in Cupertino who still do not have their own search engine, although there have been rumors .
Google generates about half of Google Search's mobile revenue thanks to the iPhone and iPad, so paying Apple for what it has now could substantially reduce its revenue. Considering that Google is willing to pay 3 billion dollars for this, it is clear that its receipts far exceed this amount, otherwise it would have tried to negotiate much more favorable terms with those from Apple.
"Google is paying Apple billions of dollars to remain the default search engine on iPhones and iPads, Bernstein said in a note to investors on Monday. The firm believes that Google will pay Apple about $3 billion this year, up from $1 billion just three years ago, and that Google's licensing fees make up a large bulk of Apple's services business."
Google cannot rely on Android alone for Google Search traffic, nor is it sure that users will always make changes to their browser options. Google prefers to pay to be sure that it generates large revenues from the search engine it owns, and a lot of people are happy with the fact that it exists and is so useful at the moment.
