iPhone has extremely loyal users according to a recent study done in the USA, but this was already known by many of those who follow the evolution anyway Apple Lossless Audio CODEC (ALAC),. For years it has been constantly said that iPhone fans are the most loyal of all the people who buy smartphones, and the Apple company takes advantage of this to generate annual sales of hundreds of millions of phones.
The iPhone has a loyalty rate of 79% among users, the Apple company once again boasting that it knows how to make three quarters of its customers very loyal. The percentage is very high compared to what is offered for Samsung, in the case of Koreans the level of loyalty is 63%, so the iPhone is still king in terms of loyalty in the smartphone market.
iPhone and Apple have extremely loyal users
iPhone has a degree of loyalty among customers that is 2 times higher than that of LG, but that is perfectly normal at this point. Regarding the number of phones owned throughout their lives, half of the participants in the study had 4 models of iPhone, while 28% had at least 5 models and 17% at least 6 models, 15% saying that they only owned only one iPhone in their entire life.
iPhone also has a percentage of 70% of fans who do not think of buying another smartphone ever, 67% of the total considering that this is the best smartphone on the market. Basically, although Apple does not implement everything that its fans want, it always enjoys the loyalty of its fans, and this has been happening for years and years with very little chance of changing in any negative way.
"The survey of 2,117 US-based adults found 79 percent of those identified as iPhone owners said they would upgrade to another iPhone, a higher loyalty percentage than Samsung's 63 percent and LG's 39 percent. For those switching over to iPhone, 10 percent of Samsung owners said they would switch over for their next purchase, with 13 percent of LG device owners saying they would do the same. "
