WhatsApp launched a new free application during this day, the company owned by Facebook testing it for a few months before offering it officially. We are talking about a new application WhatsApp which is distributed free of charge by the company, it being available for iPhone and Android starting today, but not everyone will be able to use it.
WhatsApp launched last week the possibility for any company on the planet to create a special, verified profile, with which to chat with various clients on the platform. WhatsApp also offers a special application for companies, starting today, because it allows them to benefit from the functions that the new business platform has available and that facilitate interaction with customers.
WhatsApp offers the application for free for small and medium-sized companies starting today, and for now it has not clearly presented the functions that the application is going to offer. Despite this, we are talking about an application that will definitely give you the opportunity to verify a special account in the WhatsApp application to chat with any kind of customers, the accounts having a special green icon to their right, confirming the certification.
WhatsApp has launched a new free application
The WhatsApp application is distributed by the company for partners who are part of its program, so not everyone will be able to download it from today. What's more, WhatsApp intends to charge large companies various amounts of money to allow them to use the platform, so it will eventually have a public method to monetize its 1.2 billion users.
WhatsApp will allow companies to offer help to customers for various problems, but also to take orders for various products, directly from the application. Everything is done through the new application created by WhatsApp, but companies will have to make some settings in their own servers to be able to enjoy the functionality created by the company, so everything will not work immediately.
"The enterprise solution will allow global companies to provide customers with useful notifications like flight times, delivery confirmations, and other updates. We do intend on charging businesses in the future. We don't have the details of monetization figured out."
WhatsApp distributes this application through a closed pilot program for any kind of companies that do not contact it to be part of it. For now, WhatsApp collaborates with some American companies for this system, but there are very high chances that it will be extended to other companies around the world in the next period, depending on the interest that will exist for this platform.
