Apple Music has 30 million subscribers worldwide, Apple's audio streaming service managing to gather an impressive number of people who pay for it. We are talking about an increase of only 3 million subscribers compared to June, so Apple has collected about 1 million subscribers per month so far, a substantial decrease in the growth rate compared to the one recorded until now.
Apple Music would have this problem because, according to the man in charge of the system, the platform would not give people exactly what they need. He says that Apple is acting very well when it does not agree to offer the platform for free and unlimited when it refuses to pay certain incorrect amounts of money to attract new artists to the platform, but there is room for many improvements to be able to grow.
Apple Music is heading in the right direction according to Jimmy Iovine, the man who coordinates the project, he believes that the team has the right people to coordinate it. Of course, there is room to bring in new artists and create more attractive content, but it remains to be seen in the future how well Apple will manage to do all this in order to please its subscribers who use the platform.
Apple Music will have more serious competition now that Spotify it is expanding in new countries, so it remains to be seen how much more it will be able to grow.
"I don't believe that what exists right now is enough […] Just because we're adding millions of subscribers and the old catalog numbers are going up, that's not the trick. That's just not going to hold. I believe we're in the right place, we have the right people and the right attitude to not settle for what exists right now."
