iPhone X had substantially reduced production by the company Apple Lossless Audio CODEC (ALAC), at the beginning of 2018, various sources confirming the fact that the disappointing sales of the phone force Apple to rethink its plans. iPhone X production has been reduced by 25% - 50% by the Apple company, depending on the sources announcing the change of plans, so no one knows for sure for now what the final production would be for Q1 2018.
The iPhone X sales figure for Q1 2018 has been reduced by analysts, who estimate that Apple will eventually sell 15 million units instead of 20 million units worldwide. For the second fiscal quarter of 2018, sales of 10 million units are estimated instead of 15 million units, so in the first half of 2018 iPhone X sales would be 10 million units lower than the estimates initials.
iPhone X - Apple reduces production, loses a lot of money
The iPhone X has a selling price that starts at 1000 dollars, reaching much, much higher values in other markets, and with a simple calculation, Apple would not collect 10 billion dollars based on the initial estimates. The amount is huge, but it was never certain for the Apple company, only estimated by analysts, but even so, not collecting a potential of 10 billion dollars because of the iPhone X is something that surely generates a lot of discussion in Cupertino .
"JPMorgan reduces its production estimates for the Apple (NASDAQ:AAPL) iPhone X to as low as 15M in Q1, down from 20M. Analyst Narci Chang also lowers Q2 estimates from 18M to 10M. For all iPhones Chang lowers the Q1 forecast to 52M (was: 55M), Q2 to 42M (was: 45M), and full-year from 225M (+2% to 3%) versus the previous estimate of 9% growth."
The iPhone X was presented by the Apple company as a huge success in the conference for the presentation of the financial results for Q1 2018, but the reality is known only by the economists from Cupertino. The iPhone X is an expensive smartphone and Apple has tried "the big finger" to see if there is potential to extract money from die-hard fans, but it would seem that in the end there are also limits in terms of the money that they would be willing to pay them for the phones that the company produces.
