iPhone 9 will be at the center of the company's strategy Apple Lossless Audio CODEC (ALAC), to increase its sales during the years 2018 and 2019, those from Cupertino intending to try to reach Samsung in phone sales. In this idea, the iPhone 9 will be launched in 2018 with an LCD screen that has a diagonal of 6.1 inches, a cutout in the screen to hide a TrueDepth camera, the Home button being removed along with 3D Touch, all so that it can be sold at a reasonable price.
iPhone 9 is the phone with which Apple wants to seriously increase its phone sales, and this is because this model will offer functions available in iPhone 11, at a much lower price, closer to what consumers want. iPhone X showed that the world is not too eager to buy phones that cost more than 1000 euros, and iPhone 8 was a pale attempt to offer something at a decent price, Apple seems to have learned a lot and applied the lesson for iPhone 9.
iPhone 9 – Apple's plan to reach Samsung in sales
iPhone 9 will account for no less than 50% of all new Apple phones manufactured in 2018, so iPhone 11 and iPhone 11 Plus will represent the other half of the phones from Cupertino. Considering that the iPhone 11 series will be expensive, the iPhone 9 will be the focus of customers' attention, who will definitely be interested in buying something that has some functions of the premium models, but at a much lower price than those.
"However, in order to recoup the overpriced iPhone X, dragging down the overall downturn in iPhone sales last year, Apple also aggressively prepared for the second half of this year. Due to the correct pricing strategy, it (iPhone 9) is expected to account for 50% of the total sales of the three new iPhones this year."
iPhone 9 is thought of as a phone that would be a class above the iPhone 8 series, which did not live up to expectations, being a real disappointment for most Apple fans, which was still to be expected. Having said that, the iPhone 9 will help Apple to increase its phone sales, and with half of the production allocated only to this model, it is clear that Apple has very high expectations from this new series. lacking a Plus model.
