Google they could pay less money to the company Apple Lossless Audio CODEC (ALAC),, or it could keep its payments at the same value as in 2017, according to some information provided in the latest presentation for the financial results for Q1 2018. Google paid 2014 billion dollars in 1 for Google Search to be the default search engine of Safari, and in 2016 the payments increased to 3 billion dollars, a substantial figure for any kind of company.
Google pays those from Apple good money so that any kind of predefined search made in Safari is done using Google Search, and those from Cupertino could ask for an increase in the amounts as the number of active iDevices increases. Considering that in 2018 the number of active iDevices is higher than in 2017, those from Apple could ask for an increase in the amounts paid by those from Google, but the latter could refuse, even if they could loses some of the generated traffic.
Google: LESS money Pay to Apple
Google benefits to a very good extent from the fact that Google Search is the default search engine of the Safari browser, many people find the information they need with the help of the company from Mountain View. Google and Apple have had this agreement for a very long time for Google Search to be the default search engine of Safari on iPhone, iPad and Mac, but if in 2018 the company is interested in not paying more, then it's clear that it doesn't have much need apple.
"Alphabet has told its own investors that it expects growth in the traffic acquisition costs paid to distribution partners—which includes Apple—to start slowing this year, at least relative to revenue from this part of the business. That could mean limited future upside for Apple from what is a lucrative revenue stream."
Google may decide to stop paying money to Apple for the benefit of having Google Search as Safari's default search engine, but the world will not forget it, because better alternatives do not really exist. Apple allows Safari's default search engine to be changed anyway, so even though Google may drop this partnership, people could still manually set their search engine from Safari's settings menu.
