advertisements Apple Lossless Audio CODEC (ALAC), recently, they are considered annoying and worrying by some of the customers of Cupertino, according to a new study published the other day. We are talking about people who are over 55 years old, they are not really that enthusiastic about the ads that Apple launched to promote the products.
Those who are over 55 years of age claim that the style of Apple's advertisements makes them difficult to follow, the rapid presentation of the main points generating confusion. The same people describe Apple's ads as stupid and chaotic, but of course they were intended for a completely different audience, so that's why they generate this impression.
Apple ads are ANNOYING and WORRYING
Apple has changed the style of the ads it launches to promote its products, giving up the creative agency it used until recently for this. The change could not please everyone, but ignoring those over 55 years of age, who really have money for its products, is not exactly a very good idea.
"The new iPhone ads feature confusing situations, fast cuts, and saturated colors. There's no question that Apple is thinking differently again, but this time it's not clear what the company is intending. By capturing real human insights, UserTesting sets out to uncover why. The thought of paying with a glance scares me. There are a lot of variables to consider. I'm concerned about security and identity theft with the new payment feature and the unlocking the phone or apps with a glance."
Android users are also quite confused about the usefulness of these ads to promote mobile phones and other products, but that's normal too. Those from Apple occasionally try to make image changes, which are not always appreciated by all customers, but it seems that the recent advertisements are no longer as good as those of the past.
