iPhone is by far the most popular series of mobile phones released in the history of mankind, and if you wonder why it is so popular, then maybe one of the creators of the iOS interface can help you find out. According to Imran Chaudhri, a British designer, the iOS interface for the iPhone was thought by the Apple company to create addiction among users, and make them use the products for long periods of time.
The iPhone had its initial interface created under Chaudhri's leadership, and he says Apple didn't want users to have too much control over the phones they owned, so it gave them truncated features. The designers who created this interface had several disputes with those from the marketing team who did not want some functions to be removed because the iPhone would no longer be as "cool" and users would no longer use it just as often.
"When I and a few other people were advocating for more control, that level of control was actually pushed back by marketing. We would hear things like, 'you can't do that because then the device will become uncool."
The iOS interface for iPhone was designed to create ADDICTION
However, the iPhone was not only under the exclusive control of Apple's marketing team, Steve Jobs being aware of the problems that exist, but also of the fact that phones should not capture all our attention. Based on this idea, the project was started that led to the development of the function Do Not Disturb, Do not disturb of the iPhone, an excellent idea that must also be credited to him, Imran Chaudhri, who oversaw the development project.
"Very early on, when we first started building prototypes of the phone, a couple of us were lucky enough to take them home... By using the phone and living with the phone, I had friends all over the world who were hitting me up all the time and the phone was pinging and the light was going on, so I realized for us to coexist with this phone, we needed to have something to act as a gatekeeper. Very early on, I designed what ultimately became Do Not Disturb."
The iPhone has been the best-selling smartphone model for years and years, all because Apple implements functions that many find "cool", and convinces them to buy every new model released on the market. When the iPhone will no longer be "cool" for users, and sales will decrease, the Apple company will also implement useful functions, but for now we are very far from such a thing, because the phones are selling better every year.
