iPhone XS together with the iPhone XS Max will create a huge benefit for the Apple company during the next year, the Americans arranging their things in such a way that they can earn as much as possible from the customers. More precisely, in 2019 the Apple company will again increase the average selling price of the iPhone thanks to the launch of the iPhone XS and iPhone XS Max, the two phone models coming to make a huge contribution to the general receipts.
Last year, the iPhone X generated a 20% increase in the average selling price of the iPhone, from $636 to $742, and this increase will continue for the next year. Although the iPhone X generated a large increase in the average selling price of the iPhone, in the case of the iPhone XS series things will be a bit more moderate, and the average selling price would increase to $791, by only $39, or somewhere about 5%.
iPhone XS brings a HUGE Benefit for Apple
The increase is lower than last year because, although the price of the iPhone XS Max is much higher than that of the iPhone X, the quantities of very expensive phones will not register such high values. Analysts basically expect people to buy the iPhone XS in fairly large quantities, but not large enough to generate a substantial increase in the average selling price of the iPhone, compared to what happened for the iPhone X.
The iPhone XR also has a very important role here, and that's because its selling price is much lower than that of the iPhone XS series, and it will generate sales as much as the entire series combined. All in all, the Apple company will gain a lot from the iPhone XS series in 2018 and 2019, and the ones who lose are the customers, because they have to pay higher prices for the phones they will have to buy in stores.
