Google pays a huge amount to the Apple company because of iOS, this practice dating back a few years, and it won't stop soon, because Google needs what the people from Cupertino offer it. More precisely, Google pays no less than 9 billion dollars annually to have Google Search as the default search engine for the Safari browser in the iPhone, iPad, and iPod Touch, the amount itself being an extremely large one.
Google started a few years ago with 1 billion dollars paid annually to Apple to have the search engine as the default Safari in iOS, but the amount has increased to 9 billion dollars. The base of active iDevices globally has generated the constant increase of this amount, and considering the number of active units now, Googlers pay somewhere between 7-10 dollars per device to have the search engine set as default.
Google Pays a HUGE Amount to Apple for iOS
Google could pay no less than 12 billion dollars to Apple in 2019 for the search engine to remain the default within the operating system, the amount itself being extremely large. However, Google would not pay such a large amount if it did not generate a lot of money from the traffic sent by Safari, so it is expected that the profile of those from Mountain View is at least 50% - 100%, otherwise the agreement probably it would not have been concluded.
"Google is paying Apple to remain the default search engine in the iPhone's Safari browser. Google could pay Apple $9 billion in 2018 and $12 billion in 2019, according to Goldman Sachs' estimate. Goldman also noted that Google said last year that it had renegotiated the TAC terms, with some suspecting that Apple had raised its prices.”
Google draws from iOS a very large part of the traffic generated annually by its search engine, but also a very large part of the revenues that the company registers for its services. At one point some analysts said that iDevices generate more money for Google than Android terminals, which could be true, but for now there are no very clear details to support these analysts' claims.
