iPhone XS and iPhone XS Max generated impressive sales for the Apple company in the 10 days they were available at the end of September, and T3 2018, according to CIRP. According to analysts, the iPhone XS series accounted for approximately 10% of all iPhone sales in the US for Q16 3 in just 2018 days, so we are talking about an impressive number of units that were purchased from Apple during this period of time.
iPhone XS and iPhone XS Max generated equal sales among customers, which is a surprise, since in the past we saw that the models with smaller screens were the customers' favorites, the Plus managing at a given moment to gain an advantage. iPhone X accounted for 14% of sales of the entire iPhone series in Q3 2018 in the US, while iPhone 8 and iPhone 8 Plus accounted for 16% and 17% respectively of total sales of Apple phones in the US in the same period.
iPhone XS: Very BIG Sales and RECORD Profit
iPhone XS and iPhone XS Max, despite the high sales prices, would have been as successful as the iPhone 8 series during the 2017 launch, although the price difference between these models is very large. Moving from sales to earnings, the average selling price of the iPhone for the US in Q3 2018 reached $796, $45 higher than Q2 2018, and $91 higher than Q3 2017, so iPhone XS and iPhone XS Max will bring record profits for Apple.
"In the ten days that they were available in the quarter, CIRP finds that the new iPhone XS and XS Max models each accounted for 8% of US iPhone sales for the entire quarter ... The iPhone X, available from the beginning of the quarter, accounted for 14% of sales. iPhone 8 and 8 Plus were the best-selling models, with 16% and 17% of sales, respectively. In the September 2018 quarter, CIRP calculated US-WARP at $796. This is up from $751 in the June 2018 quarter, and from $705 in the September 2017 quarter."
The iPhone XS and iPhone XS Max will most likely record sales similar to those of the iPhone 8 series last year, and the iPhone XR will be the most sought-after phone, but for Apple this means record revenues and profits for the years 2018 and 2019. Even if the sales of the iPhone XS and iPhone XR series decreases slightly in 2018 and 2019 compared to 2017 and 2018, Apple will still have higher revenues and profits than those recorded with the iPhone 8 and iPhone X series.
