iPhone XR has part of the first price reductions applied by the Apple company due to poor sales. Last week we found out that the iPhone phone will have officially reduced prices in Japan, and that's what happened. Today the price reduction was officially applied, and the iPhone XR is $100 cheaper. We are talking about a first round of discounts, because the phone will have other offers soon, but for now only there.
iPhone XR it is currently available for purchase at prices 100 dollars lower, but with 2-year contracts. Those from NTT Docomo seem to have concluded an agreement with Apple for this offer, the first in Japan after the launch. The discount of 100 dollars is obtained during the entire 2-year contract, but in the end it is small. Telecom operators in Japan generally use phone subsidies to boost sales, and the iPhone XR needed something like that.
iPhone XR prices drop in Japan following weak sales
iPhone XR it is sold in Japan at a monthly cost of 62 dollars, including the mobile phone subscription. We are talking about a price that in 2 years reaches 1488 dollars for the phone, the cost being quite high. For now, only those from NTT Docomo have announced the offer, but other mobile operators will also have it listed. The price reductions of the iPhone XR come after the discussions held by the operators with those from Apple, the Americans being the only ones who can allow such a thing.
As rumored last week, Apple is indirectly lowering the price of the iPhone XR in Japan through larger carrier subsidies. On a 24 month contract, new customers to NTT Docomo can save about $100 over the life of their plan with the new reduced price.
iPhone XR it needs subsidies in a market where Apple has a 50% share, so fans are not really interested in the device. The interesting thing is that the Japanese don't really look at Android, but instead buy more iPhone 8 and iPhone 8 Plus from Apple. The increase in sales of these models affected the sales of iPhone XS and iPhone XR, and Apple reacts with discounts. Unfortunately for the iPhone XS series, something like this has not yet been reached, and it is likely that it will not be reached, considering that it is the premium one.
