iPhone. Apple is starting to show how desperate it is because of the weak sales of its phones, and this is because it risks recording sales far below expectations in Q3 2018, which will scare investors. We learned this week that Apple has reorganized the marketing team to focus efforts on increasing iPhone sales, and this was seen by the increasing number of promotions made for iPhone phones in various countries.
iPhone. Because that doesn't seem to have been enough, those from Apple started sending notifications to customers "asking" them to buy the iPhone XR and iPhone XS through the installment purchase program. What many people don't know is that Apple doesn't do things like this so quickly after the release of a new iPhone model, and that's because phones normally sell like hot cakes for a few months after release, but it seems like not now.
iPhone. Apple is starting to show its DESPERATION
iPhone. Apple sent these notifications only to those who are part of the iPhone upgrade program, i.e. purchase in installments, not to other users who have the Apple Store application installed. The situation is similar to one in which Samsung started sending customers notifications with promotions for tablets and phones, the difference being that in the case of the iPhone the notifications come only from the Apple Store application, after installing it and accepting the notifications, at Samsung everything being unsolicited.
iPhone. Although many do not think that iPhone sales are bad, and that everything is just a lie, the reality is that Apple has never done so many promotions, offers, and promotion for its phones. Why? Because they "sold themselves". Why is he doing it now? Because they no longer "sell themselves", and that is quite clear, but even if now you can see the signs of desperation, it is possible that all these actions will help to maintain, at least, the sales from 2017, if not they could even increases a little, but with less profit for Apple.
