iPhone. The INCREDIBLE secret that keeps Apple in the TOP

iPhone. The American company has an amazing secret thanks to which it still remains in the top, its phones benefiting from a great support at the moment.

iphone youth

iPhone. Despite all the problems that the company's new phone models had Apple Lossless Audio CODEC (ALAC),, here is that behind the products of those from Cupertino there is also a very big secret that keeps the company in the top. More precisely, iPhone phones are extremely popular among young people, a study done recently in the USA revealed that 83% of young people own an iPhone, the remaining 17% being divided between Android phones and those with other operating systems.

iPhone. The percentage is increasing by one percentage point compared to the same period last year, so the Americans did not manage to advance much, but at least they managed to advance a little. The difference compared to Android phones is amazing, at least among young people, the iPhone being extremely popular, and from here comes the explanation for the implementation of functions that seem useless, such as Memoji, but Apple wants to keep this segment of customers happy as well, very important by the way.

iPhone. The INCREDIBLE secret that keeps Apple in the TOP

iPhone. Today's young people are tomorrow's adults, yes it may sound stupid, but if Apple makes young people loyal, it can have even greater sales when they become adults and can buy more than one phone. The purchase intention among young people is also very high, reaching 84%, even higher than the percentage of those who own an iPhone, so Apple only has something to gain if it manages to keep this segment of customers, unimportant to others, happy.

Our Spring Teen Survey further validated several characteristics of this digitally-native demographic; 83% of teens have an iPhone, 50% claim Amazon as their favorite website and video game consumption hit an all-time high in our survey. Broadly, the casualization of fashion continues and footwear is gaining wallet share. Brands lululemon and Vans hit survey peak share. Within beauty, ULTA was the No. 1 preferred destination—unseating competitor Sephora for the first time.

iPhone. Some experts can explain why Android is not successful among young people, but until now no one has managed to find a solution to increase the sales of phones with this operating system. It's very possible that a solution won't even be found, because the iPhone is cooler, and that won't change soon, Apple currently having a very good "socket" among young people, which will help it increase its sales and in the following years.