eMAG was in the center of attention the other day after a radical decision of the store was criticized by everyone, being raised the minimum value of the orders for which free delivery is offered for everyone.
eMAG prepared the change with a marketing campaign behind it, so that in this page has another promotion, and promises to offer free shipping in Bucharest for the whole year to all people who do not receive their order the next day.
eMAG runs this promotional campaign between January 8 and 20, and promises to deliver the small and medium products to Bucharest customers the day after placing the order, and if it doesn't do that, it offers them free shipping all year.
eMAG has this promotional campaign limited only to Bucharest because here it has a large enough fleet to fulfill such a promise, and if it offers free transport all year round, it can make it easier for those in the capital.
eMAG tries to cover with this campaign the complaints of those who are dissatisfied with the fact that the value of the minimum orders for free shipping has increased to a limit that few of the orders usually reach.
eMAG rarely does things without thinking in detail what will happen after making a decision, and this time it seems to have prepared an important change with a move to take attention away from the bad decision, even if it is only focused on Bucharest .
