Sony announced today the new products it has prepared for CES 2021 and customers from all over the world, the company has some interesting surprises that it is only now telling us about.
"Sony Corporation ("Sony") presents its latest initiatives at CES 2021 under the theme "Redefining the future with tomorrow's technologies". The event will be held in a digital-only format and will take place between January 11-14, 2021 (PST).
Sony highlights the 3R technologies – Reality, Real-time and Remote – developed by the company to inspire Kando (emotion) through the power of entertainment, but also to provide the reliability needed to support these experiences. Sony's presence at CES 2021 is structured around 12 topics that highlight how these 3R technologies contribute to the latest developments in areas such as tools and solutions dedicated to supporting content creation, immersive entertainment experiences, technology for a better future.
At this year's CES, the Chairman and CEO of Sony Corporation, Kenichiro Yoshida, held a video presentation of the most important products and technologies on display, such as the PlayStation®5, VISION-S or Airpeak, and emphasized that "In combination with Sony technology, "creativity knows no bounds". He was followed by Bill Baggelaar, EVP (Executive Vice President) and CTO (Chief Technology Officer) Sony Picture Entertainment ("SPE"), who presented the latest developments in virtual production and volumetric imaging technology, but also the initiatives of collaboration with the models in the new BRAVIA XR range. Afterwards, Jim Ryan, Chairman and CEO of Sony Interactive Entertainment ("SIE") highlighted the evolution of the PlayStation® community, stating that “now our community is better connected than ever and more diverse than it has ever been. We celebrate and support the distinct viewpoints and preferences that make up this community." Last but not least, Dennis Kooker, President, Global Digital Business and US Sales, Sony Music Entertainment (“SMEI”) demonstrated the varied and unique ways of collaboration involving artists and new technologies.
All content prepared by Sony for CES 2021 will be accessible through the newest digital event platform "Sony Square". Following its launch at CES 2021, "Sony Square" will continue to provide information on digital events dedicated to the company's products, content and technologies belonging to the Sony Group.
Exhibition overview
◆Tools and solutions to support content creators
Discover technologies and solutions that help improve remote content creation
Virtual production through volumetric capture of the real world
The setting and positioning of the production location for the film/TV show are recorded as 3D point cloud data, then processed and rendered using Sony Innovation Studios' "Atom View" software, and reproduced as background images on a display Crystal LED for real-time virtual production.
Experience Madison Beer's concert in an immersive reality thanks to Real-Time 3D Creation technology
Epic Records artist Madison Beer is collaborating with Sony Music Entertainment (SMEI) and Verizon to create an immersive reality music show that reinterprets the experience of watching a concert on digital platforms. Using the latest innovations in 3D creative technology, she has been transformed into a highly realistic avatar and will perform several excerpts of her latest songs in a virtual reconstruction of Sony Hall.
360 Reality Audio Music Production Tools
Sony and Virtual Sonics Inc., a company dedicated to the development of software for the music industry, have created the 360 Reality Audio Creative Suite, a tool that allows the composition of 360 Reality Audio compatible tracks that make up a sound field in space.
It allows creators and artists to easily express their art in a 360-degree spherical acoustic field using their own existing production platforms.
airpeak
First presentation of the "Airpeak" aircraft design. Equipped with the Sony "α" (Alpha) mirrorless camera, Airpeak combines dynamic filming with a precise and stable flight experience that stimulates the creativity of video production creators and explores new possibilities of expression. Through this initiative, Sony seeks to contribute to the evolution of drones and generate value at the highest level in this ever-growing market.
Support for video production with Xperia 5 II
The premium 5G-capable Xperia 5 II phone captures reality and expands the possibilities of creative expression with the built-in camera's complex Photography Pro modes and "CineAlta-inspired" Cinematography Pro, which allows users to use similar parameters and settings color to enhance the cinematic shooting experience. A color setting inspired by Master Monitor color reproduction from Sony's range of professional technologies delivers unprecedented color accuracy as intended by the creators. 5G technology allows the transmission and reception of data in real time.
The screen that reproduces spatial reality
A screen that reproduces three-dimensional images in space, very close to reality, allowing creators to fully express their vision when presenting product design or displaying color or shape variations, but also to convey to those around them the intended intention . Due to the extraordinary realism and level of detail, it expands the possibilities of video expression, for example in displays and three-dimensional signage in stores, while allowing the viewer to see the depth, texture and appearance of the object, having a real sense of presence.
Crystal LED screen
The new Crystal LED series is equipped with high performance image quality processor “X1™ for Crystal LED" which incorporates the LED Control technology developed by Sony for the new Crystal LED range, with the highly acclaimed signal processing technology implemented on the Sony BRAVIA TV series. Highly realistic images can be expressed in a wide range of different sizes and modes for multiple practical uses, such as corporate showrooms, lobbies of various buildings and virtual productions, providing immersive images that stimulate the creativity of creators.
Hawk-Eye's innovations for baseball tracking and analytics services
Hawk-Eye, which provides solutions dedicated to sports becoming an increasingly important part of the new normal society, also provides tracking and analysis services for baseball games. Accurate and detailed data is obtained through visual image processing technology and other techniques that are used for fan engagement and player development. In the future, Sony will strengthen the use of such data in the field of entertainment.
◆For enthusiasts
Immersive entertainment experiences
Entertainment products and services that augment reality, occur in real time and are delivered remotely
BRAVIA XR
The new BRAVIA XR series is equipped with the XR Cognitive Processor, offering a type of intelligence that reflects human cognitive characteristics. It detects the viewer's focal points and simultaneously analyzes numerous image quality elements to produce an image as natural as possible and as close to human memory as possible. It also enhances the sound to 5.1.2 channels to envelop the user in surround sound from top to bottom and from left to right, providing a realistic experience close to the sensation of sound and image that people perceive in real life.
Video streaming 360 Reality Audio with Spatial Sound technology
Sony will launch a video streaming service for live performances, combining the sound field played in space and images in 360 Reality Audio, in collaboration with the biggest music production houses and streaming services, by the end of this year. The listener will experience a sense of presence and full immersion, as if they are in the same space as the artist. Ahead of the launch of the service, a performance by artist Zara Larsson will be available as the first 360 Reality Audio video content experience.
PlayStation®5
Launched in November 5, the PlayStation®5 (PS2020™) console is equipped with high-speed custom I/O SSDs, DualSense™ wireless controller and 3D audio technology, all of which deliver revolutionary, next-generation gaming experiences. In addition to the wide range of titles already available at launch, Sony Interactive Entertainment Worldwide studios and developers around the world will continue to deliver a number of new, amazing and educational titles.
For users everywhere
Technology for a better future
A more harmonious existence through innovation focused on safety and security
VISION-S
With the objective of contributing to the evolution of mobility, the development of VISION-S activity has moved to the next level. In parallel with the refinement of vehicle development in the areas of safety and security, entertainment and adaptability, road testing for technical evaluation began in Austria in December 2020.
As a "creative entertainment company with a solid foundation in technology," Sony will continue to deliver Kando and reliability, through 3R technologies that allow content to be distributed regardless of location (Remote), without latency (Real-time) and with an unequivocal sense of reality (Realistic - Reality). "
