WhatsApp made an extremely important official announcement, while at the same time a change was discovered that it has been working on secretly for some time, and which will bring very important changes for extremely many users. More precisely, those from WhatsApp first announced a cloud-type platform dedicated to companies that use the messaging platform to interact with their customers, it being extremely important for facilitating communication.
WhatsApp says that the new platform allows companies to send more messages to customers with whom they communicate about their own products, but it also offers access to new functions thought by the company Meta. WhatsApp has begun to put more and more emphasis on giving companies more reasons to use its platform and invest in advertising for it, and here comes the discovery of a secret change for the application.
WhatsApp: Official Announcement and a SECRET Change Discovered
WhatsApp is working on a new interface for managing the ads that companies create for users around the world at the moment, and this is because it wants to help them track their results more closely. Those at WhatsApp are making this change because Meta has been offering special systems for some time for those who advertise on Facebook or Instagram, so it was normal to see the same thing here.
The new, cloud-based version of the WhatsApp Business Platform is available to businesses around the world.
This means you can increase the number of messages you can send to your customers and gives you instant access to new features we build.https://t.co/E4Yc4vCPD0 pic.twitter.com/buYbDt76Wx
— WhatsApp Business (@whatsappbiz) June 23, 2022
For many years, WhatsApp avoided displaying ads within the messaging platform, but it was expected that this would change at some point, and we see it happening right now. Those at WhatsApp are starting to monetize the messaging platform anyway they can because they don't really have another solution to continue offering people the functions they are used to, without having any way to finance everything.
WhatsApp is also preparing many other great changes for regular users who use the platform, but we will have to wait a long time for them to be officially offered to us in the not too distant future.
