Primul email trimis de Tim Cook angajatilor Apple in calitate de CEO

    In calitate de CEO al companiei Apple, Tim Cook a trimis astazi un email angajatilor companiei in care explica in cateva randuri filosofia sa privind viitorul Apple. Tim Cook a lucrat nu mai putin de 13 ani alaturi de Steve Jobs in cadrul Apple iar timpul petrecut impreuna si-a lasat cu siguranta amprenta asupra modului de gandire a noului CEO. In mesajul trimis angajatilor acesta il elogiaza pe Steve Jobs si spune ca nimic nu se va schimba in filosofia celei mai inovative companii din lume deci daca va asteptati sa vedeti flash sau suport Bluetooth in iOS, ar fi mai bine sa va luati gandul de la ele.

    Practic Tim Cook este acum „fata” companiei Apple iar Steve Jobs a ramas „inima”, „centrul” care conduce totul din umbra.


I am looking forward to the amazing opportunity of serving as CEO of the most innovative company in the world. Joining Apple was the best decision I’ve ever made and it’s been the privilege of a lifetime to work for Apple and Steve for over 13 years. I share Steve’s optimism for Apple’s bright future.

Steve has been an incredible leader and mentor to me, as well as to the entire executive team and our amazing employees. We are really looking forward to Steve’s ongoing guidance and inspiration as our Chairman.

I want you to be confident that Apple is not going to change. I cherish and celebrate Apple’s unique principles and values. Steve built a company and culture that is unlike any other in the world and we are going to stay true to that—it is in our DNA. We are going to continue to make the best products in the world that delight our customers and make our employees incredibly proud of what they do.

I love Apple and I am looking forward to diving into my new role. All of the incredible support from the Board, the executive team and many of you has been inspiring. I am confident our best years lie ahead of us and that together we will continue to make Apple the magical place that it is.