L-ati vazut pe Steve Jobs in cadrul conferintelor Apple, l-ati vazut cand se intalnea cu alti lideri ai industriei tehnologice din SUA si de fiecare data era imbracat in acelasi model de bluza neagra si cu aceeasi jeansi albastri plus acelasi model de “adidasi”. Vestimentatia lui Steve Jobs a generat multe controverse de-a lungul anilor, unii ajungand chiar sa il numeasca un “fashion icon” insa totul a pornit de la tragedia produsa de al doilea razboi mondial. Intr-o vizita intr-una dintre fabricile companiei Sony din Japonia, Steve Jobs l-a intrebat pe presedintele acesteia de ce poarta toti angajatii aceleasi haine. Raspunsul a fost simplu: japonezii inca sufereau de pe urma celui de-al doilea razboi mondial, erau atat de saraci incat nu aveau bani de haine asa ca Sony le oferisera tuturor o uniforma pe care acestia o purtau tot timpul.
Vazand ceea ce a realizat Sony pentru muncitorii sai, Jobs a vrut sa aduca ideea in SUA si sa o implementeze pentru propria companie insa cand a prezentat totul pe scena in fata angajatilor a fost huiduit pana a coborat de pe scena. Totusi asta nu l-a impiedicat sa ia legatura cu un vestit designer japonez care l-a ajutat sa isi faca propria “uniforma” prin hainele pe care le vedeti mai sus. Jobs avea cateva sute de bluze negre, jeansi albastri si “adidasi”, iar combinatia de mai sus reprezenta “uniforma” care a ajuns sa il faca celebru in intreaga lume. Si acum stiti de ce Steve Jobs se imbraca asa.
Povestea de mai sus reprezinta un extras din biografia autorizata facuta de Walter Isaacson.
On a trip to Japan in the early 1980s, Jobs asked Sony’s chairman Akio Morita why everyone in the company’s factories wore uniforms. He told Jobs that after the war, no one had any clothes, and companies like Sony had to give their workers something to wear each day. Over the years, the uniforms developed their own signatures styles, especially at companies such as Sony, and it became a way of bonding workers to the company. “I decided that I wanted that type of bonding for Apple,” Jobs recalled.
Sony, with its appreciation for style, had gotten the famous designer Issey Miyake to create its uniform. It was a jacket made of rip-stop nylon with sleeves that could unzip to make it a vest. So Jobs called Issey Miyake and asked him to design a vest for Apple, Jobs recalled, “I came back with some samples and told everyone it would great if we would all wear these vests. Oh man, did I get booed off the stage. Everybody hated the idea.”
In the process, however, he became friends with Miyake and would visit him regularly. He also came to like the idea of having a uniform for himself, both because of its daily convenience (the rationale he claimed) and its ability to convey a signature style. “So I asked Issey to make me some of his black turtlenecks that I liked, and he made me like a hundred of them.” Jobs noticed my surprise when he told this story, so he showed them stacked up in the closet. “That’s what I wear,” he said. “I have enough to last for the rest of my life.”
