Daca utilizati iDevice-uri de mai bine de un an de zile, atunci sigur stiti ca anul trecut compania Apple a lansat oficial sistemul Apple Maps si asta a generat o imensa problema de imagine pentru compania americana. Serviciul nu functiona nici pe departe la fel de bine precum Google Maps, nu avea harti la fel de detaliate si asta l-a fortat pe Tim Cook sa publice intr-un final o scrisoare deschisa prin care sa isi ceara scuze in fata clientilor pentru lansarea Apple Maps. Practic acesta a fost un moment de cotitura pentru Tim Cook, decizia luata atunci urmand a da practic nastere iOS 7 asa cum il stim astazi.
Apple initially downplayed the glitches by saying Maps was a “major initiative” and they were “just getting started.” But behind the scenes, Cook bypassed Scott Forstall, the mobile software chief (and Jobs favorite) who was responsible for maps, and tasked internet services honcho Eddy Cue with figuring out what exactly happened and what should be done. Cook had a lot of questions, and the episode also prompted him to fast-track his thinking on the future direction of the critical phone and tablet software known as iOS, a person close to Apple recounted. Cook soon issued a public apology to customers, fired Forstall, and handed responsibility for software design to Jony Ive, a Jobs soul-mate who had previously been in charge only of hardware design.
In ciuda intentiilor lui Scot Forstall, fostul sef al echipelor care dezvoltau interfata iOS-ului, Tim Cook a publicat acea scrisoare, l-a concediat pe Forstall si i-a atribuit lui Jony Ive obiectivul de a concepe design-ul iOS 7. Tim Cook planuia sa implementeze la un moment dat acest nou design in iOS, insa nu intentiona sa o faca atat de repede, asa ca intreaga problema cu Apple Maps l-a fortat sa isi regandeasca strategia. Pentru Apple modificarea design-ului iOS-ului reprezinta o miscare buna deoarece aduce multe lucruri noi in iOS, aduce o schimbare majora de care era nevoie, iar clientii vor aprecia acest lucru, chiar daca el s-a nascut dintr-un fiasco.
