In cursul acestei zile Compania Apple si-a actualizat prima pagina a propriului website pentru a le ura “bun venit” angajatilor companiei Beats in cadrul “familiei” sale largite. Separat de aceasta urare, cei de la Apple discuta si despre achizitionarea companiei Beats sau despre tranzitia pe care urmeaza sa o faca angajatii acestei companii catre ea in urmatoarele saptamani, mesajul in sine fiind extrem de scurt.
Today we are excited to officially welcome Beats Music and Beats Electronics to the Apple family. Music has always held a special place in our hearts, and we’re thrilled to join forces with a group of people who love it as much as we do. Beats cofounders Jimmy Iovine and Dr. Dre have created beautiful products that have helped millions of people deepen their connection to music. We’re delighted to be working with the team to elevate that experience even further. And we can’t wait to hear what’s next.
Separat, Apple a lansat un nou website pentru compania Beats, in care vorbeste despre produsele vandute acum de catre ea prin intermediul Apple Store Online si nu numai. Apple prezinta o scurta istorie a companiei Beats si a modului in care au evoluat produsele sale de-a lungul timpului, oferind o scurta privire asupra viitorului lor in cadrul strategiei Apple pentru viitor.
There’s a new instrument in the Apple family. Musicians rely on their instruments to give structure and form to their imagination. At the dawn of digital recording, the Macintosh computer was the instrument of choice. At the beginning of portable digital music, the iPod placed the library of the world’s music in your pocket. The iPhone became not only an instrument for music but also the center of your connected life. The iPad extended this capability with a user interface and apps that allowed you to compose a symphony on the subway. Starting today, we at Beats are fortunate to add our instrument to this legacy by joining Apple. The products we build together will allow us to reimagine sound once again and to continue this great tradition of bringing imagination to life.
In final, Eddy Cue si Phil Schiller au trimis un memoriu intern angajatilor prin care le fac aceeasi urare calduroasa de “bun venit”, vorbind in acelasi timp si despre dragostea fata de muzica si fata de produsele Beats. Separat de acestea, autoritatile americane au aprobat achizitionarea Beats, la doar cateva zile dupa Comisia Europeana, astfel ca Beats face acum in mod oficial parte din Apple.
Today Beats officially joins the Apple family! On behalf of all Apple employees around the world, we would like to extend them our warmest welcome. Music is in our DNA. In Beats, Apple has found a team of creative and talented people who are as passionate about music as we are. Jimmy Iovine, Dr Dre, and the team that has built Beats have created music products that customers love. And what we will do together is going to be even greater than what we could have done on our own. This is going to be a lot of fun!